What’s the Best Social Media for Business?
Many business owners new to the world of social media advertising often ask which social media platform is best for business.
The problem with answering this question is that there are half a dozen highly popular social media platforms with millions of accounts from across the world.
More established ones like Facebook have more users compared to newer entrants like Club House, for instance.
But Facebook, may not necessarily be the best platform for a business that sells male enhancement products because of the platform’s stringent advertising policies.
Seeing as how social media can be a company’s most profitable marketing channel, it is important to ideally start with the best one.
But choosing the best one mainly boils down to your business and who it is trying to target.
We admit that mega social media platforms like Facebook are the ideal place to start for most businesses, especially if it’s part of their branding efforts, but don’t expect to see conversions.
To answer the question and consequently to help you choose the best platform for your business, we’ll need to know more about your business.
Furthermore, much of what you read in this article is our personal opinion based on personal experience.
That’s why we strongly advise that you do a bit of research on your own before deciding on which social media site is the best for you.
Why Are Social Media Platforms Important for Businesses?
Well, there are quite a few reasons why you will want to use a social media platform for your business.
We’ve covered these in detail in previous articles, but here is a rundown of the top 5 reasons why a social media marketing strategy should be part of your digital marketing strategy:
Helps Build Brand Awareness: Today, being active on social media platforms helps you stand out from the competition.
It also means that your logo, slogan, and products continue to stay in front of your target audience. More sales and leads from interested people almost always follow more exposure.
Connect With Your Customers: If you think that your business only needs to close a sale, then you’re wrong. Closing the sale is just one aspect of your business.
Social media opens up the lines of communication between you and your target audience or customers.
The result is a much lower churn rate and the fact that you raise the number of repeat customers by being active ideally across all popular social media sites.
Helps Grow Your Mailing List: As a business, you need to have a strong mailing list, and social media advertising can help you do just that.
Today with millions of monthly active users there is the potential to drive lots of traffic to your website, often to avail something for free in exchange for their email address via a sign-up form.
Drive More Revenue: Each of the advantages listed leads to one thing: leading customers down your sales funnel and generate more profit for your business.
Helps Build Credibility: A solid social media strategy will help you build credibility.
Helps Boost SEO: Promoting your content on social media gets you more shares, likes, clicks, and comments.
The result is that you also drive more traffic to the site, essentially boosting page views. All of these work as positive votes for search engines like Google, which helps your pages rank.
Help Make More Money: Every one of the advantages listed above will mean that you make more money.
Even if the eventual goal is more conversions, i.e., sales, all the direct social media marketing you engage in regardless of the social network helps indirectly drives sales.
Now that you know why social media advertising and using the platform, in general, is important for your business, the next step is choosing the right platform.
As mentioned earlier, the definition of the right platform may often differ based on your business type and model.
Facebook.com – The Best Platform For Most Businesses
We have to hand it to Mark Zuckerberg for creating a social media platform that’s grown beyond a billion accounts by people from across the world.
It is in our opinion one of the best social media platforms for businesses.
We need to give the social media platform credit for creating one of the most effective and easy-to-use advertising tools available today along with social media apps for leading mobile platforms.
Sure, the platform may have received some bad press lately, but that hasn’t led to the mass exodus from the platform that many people predicted.
Most businesses can leverage Facebook whether it wants to generate more leads, build a large mailing list or even run a political campaign.
The messaging app makes having a one-on-one conversation a lot easier. The latter can be a little more tricky to do but still possible.
The point is that Facebook’s diverse user-base makes it the perfect platform, at least for most businesses that want to start their social media campaigns.
Not only does Facebook make it easier to build a killer mailing list, but it is also a great place to interact with current customers and prospective customers.
Whether you sell products or services having a presence on Facebook is just as important as having a website, especially if you want prospects to take you seriously.
Furthermore, it also gives you the opportunity to advertise to Instagram monthly active users.
Businesses can create private Facebook groups that customers can join, pose questions, answer questions, review products, etc. All of this can be done via the social media app.
While Facebook’s user base isn’t growing as fast as it once was, it is still the leading social media platform for businesses.
Using Facebook Pixels Unlike Other Social Media Platforms
Another reason why we think that Facebook is the best social media platform, especially for most advertisers, is because of the platform’s tracking pixels.
The pixels help advertisers optimize their campaigns so they can enjoy the most likes, comments, and traffic for the least ad spend.
It is a lot more polished than what we’ve seen from other social networks thus far.
Facebook’s ads will work with an algorithm that is constantly building an audience more targeted to your business.
The algorithm considers many factors, but using the pixel makes it easier for businesses to understand their audience many of whom may be daily active users.
Facebook’s tracking pixel is placed on your site. When a prospect visits your site, the pixel runs in the background to determine if users should see your ads when they fire up Facebook.
The feature can also be added to opt-in campaigns.
Businesses That Will Benefit Most from Facebook Social Media Marketing
As mentioned earlier, a couple of businesses tend to benefit most from advertising or even using the platform. Usually, these will include:
Online stores – Whether your store sells apparel, vaping products, diapers, or anything else, Facebook can be instrumental in driving conversions.
However, the key is to create ads that attract people’s attention, which often means offering a discount.
Local services – It is interesting to see that despite local services benefiting most from running Facebook ads, there isn’t much competition.
Not many local businesses run Facebook ads, but they should. Local businesses like restaurants, food delivery services, mechanics, and even dentists can drive many people to their businesses or even YouTube videos.
Pros of Businesses Using Facebook:
- The ability to reach a massive audience
- An excellent way to interact with customers
- Laser-focused targeting
- Easy to use and understand analytics
The Potential Cons:
- Running ads will initially require that you have a sizable budge
- Facebook is notorious for suspending page
- Requires consistent engagement
Facebook, in our opinion, is a social media platform that’s great for most businesses. However, trial and error will cost if you’re new to creating an effective campaign.
You also need to have the time it takes to keep track of everything happening, which merits having a dedicated social media expert working for you.
Twitter – Great Social Media Platform For Professionals
To us, Twitter is second best to Facebook. We know that most people will say it’s Instagram, but that platform is owned by Facebook too.
Twitter is an excellent marketing platform, which has only improved over the years.
Just about everyone from the President to big business CEO’s and celebrities uses Twitter.
While Twitter gives everyone a voice, it is a platform that’s best suited to professionals, i.e., doctors, lawyers, artists, etc., mainly in the way it works.
The first step for any professional to get anywhere on Twitter is to have a bucket load of followers, and that means being able to initially reach more people. Fortunately, for $99 and a few quality tweets every day, it is possible to grow your audience exponentially in mere weeks.
Once you have a sizable audience, you can leave it to grow organically from there. Businesses often use Twitter to communicate something urgently, like an update.
However, it is ideally suited to professionals who want to get found and communicate with their audience or fans.
Conclusion
We encourage you to experiment and find the best social media platform for your business. You can, like most people, start with Facebook.
Use the data you gather from Facebook to hone your social media campaigns on other social media platforms.
If anything, the time and effort you put in are well worth it since you are directly reaching out to the brand’s target audience.
