We believe that a successful digital campaign is not only about understanding who our consumers are, but what drives their decisions. Online browsing, offline location and purchases, multi-channel touchpoints – even the cultural and economic trends around us – all offer their own unique part of the answer. It is through the access to this diverse and comprehensive perspective on user behaviour, along with the data science and human ingenuity required to distill this, that Optimixar provides cutting edge digital campaigns that drive meaningful business outcomes.