How Does PPC Work?
One of the most important digital marketing goals is to get a site to rank high organically on a search engine results page (most likely Google) for the most high-volume…
What’s the Best Social Media for Business?
What’s the Best Social Media for Business? Many business owners new to the world of social media advertising often ask which social media platform is best for business. The problem…
What is Social Media Marketing?
What is Social Media Marketing? Over the past couple of years, we’ve all heard about presidential campaigns being run on social media and malicious companies harvesting people’s data. While rare,…
What is Paid Social Media Advertising?
What is Paid Social Media Advertising? Paid social media advertising, as the term suggests, refers to social media ads. Unpaid or organic posts are ones that the social media platform’s…
The Fundamentals of Digital Marketing
The Fundamentals of Digital Marketing The fundamentals of digital marketing happen to be quite a bit different from regular or traditional marketing fundamentals. Starting twenty years ago, marketing started taking…
What is Digital Marketing?
What is Digital Marketing? Primarily digital marketing refers to marketing that includes the use of electronic devices for promotional messaging and measures. However, in practice, digital marketing campaigns are mainly…
