PAY PER CLICK MANAGEMENT SERVICES

PAY PER CLICK MANAGEMENT
SERVICES

Our approach to paid search marketing is grounded in technology, innovation and data. Our advanced optimisation techniques & strategies will hit your KPI’s and beyond. Get in touch today for your free Adwords audit!

Why choose our Pay Per Click team?

Our company has been delivering sophisticated paid search solutions for more than 14 years. Our team of experts produce and execute highly profitable campaigns spanning multiple countries and also multiple search engines with the single focus to maximise your return!

We are fluent in every aspect of search from pure Adwords, Shopping Campaign, RLSAs and Trueview. We champion a scientific approach to PPC management using data driven insights, next-generation AI, user testing and proprietor technology.

We will deliver the right message at the right place in the right time, maximising your returns!

MEDIA FEATURES

We succeed by ensuring no stone is left unturned. Data analysis and our technology at at the forefront of our paid search management. Some of the key media features we integrate into our accounts include:

CASE STUDY

Zoho is an online CRM system used by 75k sales team globally. We delivered gaming changing performance across Google, Bing, Yandex & Baidu.

ZOHO CRM

We fully restructured Zoho’s account to best practice setup and focusing 70% of budget investment via exact match terms to offer tighter account control. Ad-extensions where fully implemented and the account was translated into 15 global languages. Data visualisation tools were used to track hourly performance and spot emerging trends for rapid bid optimisations. Resulting in a huge uplift in performance.

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BEST PRACTICE PAY PER CLICK

Whether desktop or mobile best practice implementation across all key pillars of search is fundamental to every account to ensure you are not hampering your own performance and scalability of the campaign. We utilise our own proprietary technology to monitor and enforce best practice across our accounts to ensure no missed opportunities or wasted budget. Client specification around ad-copy and keyword restrictions are coded into our technology platform to ensure every client gets the success they deserve.

GOOGLE & BING ACCREDITATION

We our proud to be a Google & Bing Premier Partner. Google recognises us as thought leaders across the industry having launched more betas in the last 3 years than any other agency. We’re proud owners of all 5 available specialism across Search, Shopping, Display, Mobile and Video.

BID MANAGEMENT & AUDIENCE

PPC campaigns are not only keyword focused these days with multiple touch points available for advanced bid modifiers across device, demographics, RLSA and hour of the day. We have achieved positive results focusing campaigns designed around audience to take your ROAS to the next level.

DATA DRIVEN DECISIONS

Lots of brands are drowning in data which holds back PPC strategy. Our PPC experts and Data Scientists are experts at processing your data and drawing out key insights for optimisation. Advanced data projects are bespoke to each client and business channel to deliver insight to take campaigns up a gear. We make decisions based on data there are no ‘hunches’.

A MULTI-CHANNEL APPROACH TO PPC SERVICES

We believe every channel should work in synergy to drive maximum efficiency. Therefore we integrate thousands of data signals & insight from information about your above-the-line advertising to extract maximum returns. We will also link your paid and organic campaigns to optimise your brand’s visibility.

CUTTING EDGE TECHNOLOGY

We invest heavily into cutting-edge technology. Our technology ensures we are never bidding more than what is required, and we factor in signals beyond PPC such as weather, TV schedules, above-the line buying slots and product inventory to give your campaign a competitive edge it a competitive market place. We use next-generation AI to automate anything we see as predicable and repetitive. This frees our analyst time to focus on the next big thing that will improve campaign performer further. We also have a combination of PPC scripts and in-house tools helping to boost ROI even further.

REPORTING AND INSIGHTS

We are fully focused on results & ROI. We use our own digital ‘pulse dashboard’ providing a daily heartbeat of how you campaign is performing to your KPI’s & goals delivery your key insights & trends in real-time. Fully customisable dashboards can be tailored for different stakeholders ensuring they get the most key information is at their finger tips.

WORKING WITH US

We become an extension of your marketing team and we take our time to understand your business inside-out.

We adopt an agile approach and can react quickly changing our focus quickly to new business goals or objectives to ensure you are always getting the best results from our pay-per-click service.

PPC SUCCESS STORIES

We are proud of the excellent results we deliver for all our clients. View a sample of our case studies below.