Paid Social Media Advertising

PAID SOCIAL MEDIA ADVERTISING

Amplify Paid Social. We support your efforts in engaging in conversations with your consumers, with tactical direct response focused campaigns. Get your Free Paid Social Audit Today!

The rewards of Paid Social Media are immense.

Social media advertising has redefined the way brands communicate with their customers with the vast majority of shoppers buying decisions being influenced by social media. Paid social is unrivalled in its targeting, personalisation and cross device capabilities and should play a key part in any paid strategy. With major social media channels such as Facebook continuously evolving and new social platforms emerging daily social media spend especially video has gone stratospheric. With a quarter of all internet usage on these social platforms brands simply must be there! Social media offers a wealth of hyper-specific ad-targeting that we help hone in on the right audience for your business goals!

SOCIAL MEDIA PLATFORM SELECTION

Fundamental to Paid Social campaigns is selecting the correct mix of social platforms, to hit your target audience as efficiently as possible.

PAID SOCIAL CASE STUDY

HostelBookers is a leading hostel & youth hostel booking platform listing 100,000s of hostels across the globe.

HOSTELBOOKERS.COM

By implementing a product catalogue across Facebook & Instagram we drove a huge uplift in conversions with dynamic Facebook creative optimised to the users behaviour and interests. We also integrated 3rd party audience data and switched to Facebook oCPM bidding optimised to sales.

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conversions

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reduction in cost per acquisition

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WORKING WITH US

We specialising in using paid social media tactics to drive acquisition for clients. With every Paid Social campaign we start by determining which social media platform is the most relevant for each individual brand and those which aren’t. Facebook or Twitter, LinkedIn or Instagram, Pinterest or Snapchat? Each has its own tone and unique rules of engagement.

Next we need to define your goals harnessing the power of social as a marketing channel goes beyond fan and follower acquisition, engagement or pure sales metrics. It requires a strategic data-driver approach to activation with targeting, messaging and KPIs that are tailored to both your audiences and objectives.

CONTENT IS KING

We will then create the content and ads that are most effective for the chosen mix of platform and KPI. High quality content can make or break you on paid social campaign as messaging is crucial in telling a consistent and identifiable narrative. Our experts understand what content and messaging will deliver the desire results in maximise your returns.

SYNERGY OF CHANNELS

Our data first approach does not just allow for smarter paid social media strategies, but for smarter cross-media strategies. The best paid social campaigns also formulate part of a broader omni-channel digital marketing campaign which through our advance ad-serving technology can track touch points and evaluate attribution cross channel and cross device to ensure a holistic approach to your KPI’s is achieved.

REPORTING AND INSIGHTS

We are fully focused on results & ROI. We use our own digital ‘pulse dashboard’ providing a daily heartbeat of how you campaign is performing to your KPI’s & goals delivery your key insights & trends in real-time. Fully customisable dashboards can be tailored for different stakeholders ensuring they get the most key information is at their finger tips.

SUCCESS STORIES

We are proud of the excellent results we deliver for all our clients. View a sample of our case studies below.