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One of the most important digital marketing goals is to get a site to rank high organically on a search engine results page (most likely Google) for the most high-volume keywords in the industry. However, SEO takes time, effort, and knowledge. You also need to factor in Google constantly changing…
What’s the Best Social Media for Business? Many business owners new to the world of social media advertising often ask which social media platform is best for business. The problem with answering this question is that there are half a dozen highly popular social media platforms with millions of accounts…
What is Social Media Marketing? Over the past couple of years, we’ve all heard about presidential campaigns being run on social media and malicious companies harvesting people’s data. While rare, these are stories that almost always make the news. In reality, social media platforms are homes to billions of people…
What is Paid Social Media Advertising? Paid social media advertising, as the term suggests, refers to social media ads. Unpaid or organic posts are ones that the social media platform’s algorithm promotes based on a few dozen factors. However, by their very nature, paid advertising tends to produce results sooner…
The Fundamentals of Digital Marketing The fundamentals of digital marketing happen to be quite a bit different from regular or traditional marketing fundamentals. Starting twenty years ago, marketing started taking a new direction with the advent of digital marketing. Digital marketing, unlike traditional marketing, mainly refers to the marketing of…
What is Digital Marketing? Primarily digital marketing refers to marketing that includes the use of electronic devices for promotional messaging and measures. However, in practice, digital marketing campaigns are mainly run on the internet and will target people on tablets, phones, mobile devices, and computers. The campaign can take many…
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A full-service digital marketing agency based in Portugal. Delivering world-class results to hit our revered clients. Hitting KPI's across Search, Social & Display.
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